Press Release October 24, 2007
For Immediate Release
New Business Simulation Game Replicates Real-World Economy
Tycoon Systems Ltd. has released IndustryMasters, a new business simulation game that allows students, business people and others to sharpen their entrepreneurial and strategic management skills. Participants can log into the Web-based tool to play individually or in groups, gain first-hand business experience and get an evaluation of their performance.
Florianopolis, Brazil, October 24, 2007
Many people dream of running their own company. Well now they can get first-hand experience with the new line of business games from Tycoon Systems Ltd. The innovative product—called IndustryMasters—is one of the most realistic business simulation games on the market today, according to its chief developer and managing owner of Tycoon Systems, Thomas Lehnert.
"IndustryPlayer provides a game-like environment in which participants experience strategic management of a corporation", Lehnert said.
Thus, it could be best compared with a flight simulator, an interactive learning tool used to train next-generation executives.
IndustryMasters is a multi-player business strategy game that is based on a simulation of a real-world economy. The engaging game enables university students, business professionals and others to boldly go where they may have never gone before—and engineer a successful corporate environment. “Participants take the role of an entrepreneur and compete with each other in real-time for market leadership and shareholder value,” Lehnert said, explaining the object of the game.
A Web-based ready-to-use product, IndustryMasters is available in multiple editions, which are customized for usage either in corporate learning, in MBA programs, colleges or for training people without a business background. Participants can play individually or with a team to develop a strategy, undertake an entrepreneurial start-up and compete with each other in a real-time multi-player competition.
The game includes a real-time corporate accounting system, comprehensive industry analysis tools, and scoring and debriefing features. IndustryMasters is an opportunity to develop entrepreneurial and strategic management skills at a broad audience scale.
Tycoon Systems is also in the process of releasing a Competition Edition of IndustryMasters, on the occasion of “Confluence 2007”, Asia's largest Business School Summit. The concept for the Competition Edition was developed in partnership with the Confluence Team at the Indian Institute of Management Ahmedabad (IIMA), India's top-ranked business school. “Like at last year's Confluence Summit, over 560 teams from 160 Business Schools, including Ross and Harvard BS, are participating in a competition based on our simulation,” Lehnert explained.
IndustryMasters is currently available in English, German and Portuguese, with Spanish and French versions due to be released soon. Licensing fees for the new business simulation game start at $1,000 for 25 accounts. For more information about IndustryMasters, visit www.masters-industryplayer.com. Or contact Tycoon Systems directly at +1 415 240 4717.
About Tycoon Systems Ltd.
Founded in 2005, Tycoon Systems creates business simulation technologies with a specific focus on educational business games. As its newest release, IndustryMasters is the business simulation game for next-generation executives. Its developer, Thomas Lehnert, holds a Business Administration degree from the University of Cologne and is a talented software developer and accomplished entrepreneur. Tycoon Systems is a privately-held company based in Florianopolis, Brazil.
Contact:
Press: Martin Maiburg, Director Marketing & Licensing
martin.maiburg (at) tycoonsystems.com
Investors: Thomas Lehnert, Managing Owner
thomas.lehnert (at) tycoonsystems.com
Tycoon Systems Ltd.
+1 415 240 4717 / www.industrymasters.com
Press Release May 8, 2007
Next-Generation Business Simulation integrates Carbon Footprint
Designed for the next generation of business people, IndustryPlayer 5 is a business simulation which realistically reproduces all aspects of a corporation's business, including its interactions with stakeholders, competitors, and now even its greenhouse gas emissions.
Florianopolis, Brazil, May 8, 2007
Tycoon Systems, a leading business education software firm, has released IndustryPlayer 5, a new high-end business simulation technology. IndustryPlayer 5 simulates a corporation's business, based on real life industry data, and now even its carbon footprint.
"Corporations and the academic world are increasingly employing business simulations in their training offerings", said Thomas Lehnert, CEO of Tycoon Systems.
With IndustryPlayer, our customers will be able to offer the most realistic and engaging business simulation on the market, and the only one to raise awareness of sustainability.
IndustryPlayer simulates all aspects of a corporation's business, including it's relationships with the workforce, suppliers, competitors, consumers, banks, insurers and the government. The simulation is based on real world economic models and industry data. To address global warming, the new release simulates the CO2 emissions caused in production and an emissions trading scheme.
Participants are scored upon various financial performance indicators, their CSR policy and their carbon footprint. The new technology uniquely combines the educational value of a business simulation with the interactive functionality of Multi-player Online Games (MMOGs).
Players compete in real time and every decision has an immediate effect on the competitive environment of all players. IndustryPlayer is not only more realistic than conventional business simulations, it's also more entertaining.
Corporate Clients employ the IndustryPlayer technology using a custom made simulation of their own business. Such corporate business simulation creates new opportunities for world-wide training programmes, on-demand learning and internal competition events.
The Classroom Edition of IndustryPlayer is customised for Business Schools, providing a risk-free environment for students to benefit from experience-based learning. It is continually fine tuned based on the responses of participants from hundreds of international Business Schools, such as Kellogg, Ross, IIMA and Ceibs.
IndustryPlayer is deployed on campus, in distance learning and for international student competitions. A Consumer Edition is available online under http://www.industryplayer.com and is free to try. With more than 150,000 registered users, IndustryPlayer remains the most popular online business simulation world wide.
About Tycoon Systems Ltd.
Tycoon Systems is a software company focused on the development and marketing of business simulation technologies, with a specific focus on educational business games. We aim at providing the most realistic business simulations for training the next generation of business people.
For more information, please visit http://www.tycoonsystems.com or call +1 415 240 4717.
